Overview

Everybody wants to change the world. But more people have a fond wish than a real strategy. Experience suggests that by

• defining your issue properly and
• efficiently targeting the message
  

you can move key segments of opinion, shift the power balance, overcome resistance, and change things on purpose. To win, you need to challenge your own assumptions at every step.

This site passes along some things we've learned about using media channels not as self-expression, nor as echo chambers, but as practical and efficient tools to win power over events.

If these ideas make sense to you, use them. If you'd like us to take a walk around your problem and discuss some fresh approaches, now you know where to find us.