 | Who′s Behind ItJonathan Polansky has played research, strategic and creative roles in some 200 print, broadcast and online campaigns in a dozen countries on issues ranging from wilderness preservation to domestic violence. He was Creative Director of San Francisco-based Public Media Center for 25 years.Since launching Onbeyond LLC in 2005, Mr. Polansky has pursued independent projects while mounting strategic interventions against the global tobacco industry. "There are a billion lives at stake worldwide," he says. "The anti-tobacco experts are great partners. They're ethical enough to want to save lives and mean enough to do what it takes. They combine in-your-face media with classic community organizing techniques. Public health advocates have started a public rumble that everybody's watching - and that's an often-overlooked key to winning right there." Recent policy research publications |