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    © 2016-18 by Onbeyond LLC

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      • Twitter - White Circle
      DO YOU HAVE THE TOOLS TO CHANGE THE WORLD?

       

      Bumper stickers, t-shirts and tweets don't change the world.

      Those are just the party favors. Real change requires a good-sized

      hammer and a thoughtful plan for where to swing it.

       

      Contact us
        [ 1 ]
      HEAVY
      LIFTING

      ​

      How to move the
      big and stubborn.

        [ 2 ]
      NO MORE LOUD-
      SPEAKERS

       

      Ask questions to
      start a conversation.

        [ 3 ]
      WHO
      REALLY
      DECIDES?

       

      Know your target.
      Learn what it wants.

        [ 4 ]
      IT'S NOT
      ABOUT
      YOU

       

      Your audience asks,
      "What's in it for me?"

        [ 5 ]
      LOOK FOR TROUBLE

       

      Assume nothing.
      Expect surprises.

      1/1
      HOW IT WORKS​

      No matter how passionate you are about an issue,

      follow a cool, logical sequence to design a winning strategy.

      Here are five tutorials to get started.

      Identify your decisive audiences, analyze their
      incentives and know what communications channels
      reach them. Only then, design your messages. 

      FOR EXAMPLE

      360°

      ​

      We walk all the way

      around a problem

      and look for new

      opportunities.

      Policy analysis

       

      What tools can we use to change the calculus?

      Advocacy research

       

      What's the evidence?

      What story does it tell?

      WHAT WE DO
      Campaign planning

       

      What assets? What timing?

      What channels reach the decisive target?

      Creative direction

       

      Messages, design 

      and problem solving.