DO YOU HAVE THE TOOLS TO CHANGE THE WORLD?
Bumper stickers, t-shirts and tweets don't change the world.
Those are just the party favors. Real change requires a good-sized
hammer and a thoughtful plan for where to swing it.
HOW IT WORKS
No matter how passionate you are about an issue,
follow a cool, logical sequence to design a winning strategy.
Here are five tutorials to get started.
Identify your decisive audiences, analyze their
incentives and know what communications channels
reach them. Only then, design your messages.