DO YOU HAVE THE TOOLS TO CHANGE THE WORLD?
Bumper stickers, t-shirts and tweets don't change the world.
Those are just the party favors. Real change requires a good-sized
hammer and a thoughtful plan for where to swing it.
HOW IT WORKS
No matter how passionate you are about an issue,
follow a cool, logical sequence to design a winning strategy.
Here are five tutorials to get started.
Identify your decisive audiences, analyze their
incentives and know what communications channels
reach them. Only then, design your messages.
We walk all the way
around a problem
and look for new
What tools can we use to change the calculus?
WHAT WE DO
What's the evidence?
What story does it tell?
What assets? What timing?
What channels reach the decisive target?
and problem solving.